In the age of digital technology, everything is being digitized. The web is being cleverly used by everyone. With a large number of potential customer active on the internet, businessmen pose it as an opportunity to grow their business.
While creating a business on the web, the first thing that a businessman has to think of is evident, a website. A website is an identity of the firm online and hence the foremost thing to start with. It is like the face of the business on the web just like a shop is, in the traditional sense of operations.
47% of website visitors check out a company’s products/services page before looking at any other sections of the site.
As a businessman, the website is the first thing to set up the business identity online, and it should be focussed on even before content, branding, and marketing.
The reason being is simple. It is a human tendency to get attracted to beautiful things and as I earlier said, the website is the identity and face of the business online. So it has to be presentable, which looks pleasant and attracts the viewer to visit it and explore it further.
Assume it to be a shop, a well maintained, beautiful one. It will definitely attract potential customers. A good website should be designed well, with an easy address, providing information in a crisp way and with a user-friendly interface.
The quality of content on your website may be great and very useful to the potential customers, but an important aspect of it lies with how you design the website to make sure the customer experience is phenomenal. Hence, it is paramount to maintain an attractive website which would turn out to be your key to a lead generating tool.