5 Essential Benefits of Responsive Website
Responsive website design simply means designing or making websites that can adapt or resize to the size of the visitor’s viewport or device. The goal is for content to render differently depending on the device or screen size so that visitors have an optimal experience no matter how they access a website.
The primary benefits of responsive website are that sites load quickly without any distortions. That’s by users don’t need to manually resize anything to view content.
Today, more users access the web with mobile devices than with traditional laptops or desktops, so the field continues to progress.
Benefits of responsive website are described as:
1. More Mobile Traffic:
According to a report from StoneTemple, more than half of traffic to top websites in the U.S. came from mobile devices in 2016, 2017 and 2018. Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users. Responsive design is becoming the norm because it offers greater versatility at lower development costs.
2. Improved Online Browsing Experience:
First impressions are everything, so whether someone is visiting a website for the first time from their desktop or their smartphone, you want them to have a consistently positive experience. If visitors must do a lot of zooming, shrinking and pinching their screens during their first visit, they’re likely to give up and try another website.
3. Improved SEO:
Responsive web design is becoming as important to search engine optimization as quality content. Stronger backlinks and better bounce rates translate into higher search rankings, but there’s an extra SEO benefit for mobile-optimized sites.
Having a single responsive website rather than separate desktop and mobile versions avoids the issue of duplicate content. Which can negatively impact your search ranking.
4. Lower Bounce Rates:
A responsive and optimized mobile site provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer period of time and explore different areas of your site. Alternatively, if your site isn’t responsive. It is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.
5. Faster Webpages:
Mobile users, in particular, have short attention spans. Studies show that mobile visitors tend to abandon webpages that take longer than three seconds to finish loading. If a site isn’t optimized for smartphones and tablets. It will also take more time to navigate, which can frustrate customers to a point of no return. Ensuring that your responsive website uses modern performance techniques such as caching and responsive image display will help improve your webpage’s loading speed.
The Future Benefits of Responsive Web Design
As the number of devices on the market continues to grow exponentially. The studies of responsive design will only become more complex. While it’s easy to assume that the benefits of responsive web design have all been hammered out. We are probably still in the field’s infancy. People are now accessing the web through virtual reality headsets, and smartphones have enabled the creation of entirely new types of applications such as augmented reality games so there will be no shortage of novel challenges going forward.